Apply Buddy
support@applybuddy.ai | (123) 456-7899 | Silicon Valley, CA
Professional Summary
Senior Communications Specialist and reputation leader with a decade of experience setting messaging strategy, running crisis and executive communications, and managing agencies. Drives earned-media growth, employee engagement, and consistent brand voice across every channel.
Professional Experience
- Set the corporate messaging framework and led crisis communications during a product recall, containing negative coverage to three outlets.
- Ghostwrote keynote remarks and LinkedIn content for the CEO and CMO, growing the CEO's follower base by 8,000 in a year.
- Grew total earned and owned media reach by 2.3M impressions year over year across media, blog SEO, and social.
- Led internal communications for a 1,200-person reorganization, drafting leadership messaging that lifted change-readiness scores 18 points.
- Managed a PR agency relationship and $180K annual budget, holding the team accountable to a share-of-voice growth target.
- Wrote and pitched press releases in Cision earning coverage in the Chicago Tribune and two industry publications.
- Relaunched the employee intranet content strategy, raising monthly active readership from 40% to 72% of staff.
- Built a monthly media coverage report in Muck Rack, tracking share of voice against three competitors for leadership.
- Produced blog, email, and social content to AP style, cutting post-publication corrections by 90% with a review checklist.
Skills
Messaging Strategy, Crisis Communications, Executive Communications, Media Relations, Internal Communications, Agency Management, Content Strategy, Reputation Management
Education
Certifications
- Accreditation in Public Relations (APR)
Tools
- Cision, Muck Rack, WordPress, Marketo, Sprout Social, Canva, Adobe Creative Suite