Apply Buddy
support@applybuddy.ai | (123) 456-7899 | Silicon Valley, CA
Professional Summary
Senior Communications Manager with a decade of experience leading communications teams, counseling executives, and steering crisis response. Drives measurable earned media, share of voice, and reputation outcomes.
Professional Experience
- Direct a 6-person communications team across PR, social, and internal comms, growing earned media 45% year over year.
- Own the crisis communications playbook, cutting approved-statement turnaround from 4 hours to 45 minutes across 8 incidents.
- Set the enterprise editorial calendar and brand voice, lifting share of voice from 18% to 29% against three competitors.
- Led media relations generating 150M impressions and 60 placements per year through Cision and Meltwater.
- Delivered media training to 15 executive spokespeople, eliminating off-message quotes across 30 interviews.
- Managed a $250K PR agency retainer to a 3:1 earned-media-value return.
- Drafted press releases and thought leadership placing bylined articles in 10 industry publications.
- Built and maintained a 75-reporter Cision media database, shortening pitch-to-response time to 24 hours.
- Produced executive newsletters and coverage reports for a 1,200-employee organization.
Skills
Media Relations, Crisis Communications, Executive Communications, Strategic Messaging, Team Leadership, Content Strategy, Internal Communications, Media Training
Education
Certifications
- APR (Accredited in Public Relations) - PRSA
- Google Analytics Certification
- HubSpot Content Marketing Certification