Apply Buddy
support@applybuddy.ai | (123) 456-7899 | Silicon Valley, CA
Professional Summary
Creative leader with hands-on experience owning campaigns end to end across art direction, brand identity systems, and campaign concepting. Known for measurable engagement lift and effective cross-functional work with marketing and product.
Professional Experience
- Concepted and art-directed 3 integrated campaigns from brief to launch, driving a 24% lift in social engagement.
- Authored a 60-page brand guidelines system adopted across 4 regional marketing teams to standardize output.
- Managed a team of 6 designers and 2 copywriters, raising on-time creative delivery from 78% to 96%.
- Directed art for a paid-social campaign that improved click-through rate 18% by testing 12 creative variants.
- Built a reusable Figma design system that cut campaign layout time 40% across a 5-person team.
- Directed motion assets in After Effects for a product launch spot that reached 1.2M views in its first month.
Skills
Art Direction, Brand Strategy, Campaign Concepting, Design Systems, Adobe Creative Suite, After Effects, Figma, Team Leadership