Senior LevelEmail Marketing Specialist Resume Example

Use this free senior levelemail marketing specialist resume sample as your starting point, then tailor it for your experience level and target job.

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Email Marketing Specialist Resume Template (senior level)

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Professional Summary

Senior CRM Manager with 8+ years of experience in retention marketing. Specializes in building omnichannel customer journeys (Email, SMS, Push). Proven ability to increase LTV and reduce churn for subscription and e-commerce brands.

Professional Experience

Senior Manager, Lifecycle MarketingJan 2021 - Present

HealthNut Subscription Box, Austin, TX

Oversee the retention strategy for 500k active subscribers, managing a team of 3 email specialists.
Integrated SMS marketing (Attentive) into the lifecycle, generating $1.5M in incremental revenue in year one.
Led the migration from Mailchimp to Braze, including data mapping and IP warming.
Decreased churn by 12% through predictive modeling and personalized win-back offers.

Email Marketing ManagerMay 2017 - Dec 2020

Fashion Forward, Austin, TX

Managed the email calendar and production for 3 global markets.
Implemented dynamic content blocks to personalize product recommendations based on browse behavior.
Grew the subscriber list by 150% through on-site popups and lead gen partnerships.

Skills

Retention Strategy, SMS Marketing (Attentive/Postscript), CDP Integration, Technical HTML/CSS, Data Analysis (SQL/Tableau), Vendor Management, Team Leadership

Education

B.A. CommunicationsMay 2017

University of Texas at Austin

Certifications

Salesforce Certified Marketing Cloud Consultant

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Key Skills for Email Marketing Specialist

Retention StrategySMS Marketing (Attentive/Postscript)CDP IntegrationTechnical HTML/CSSData Analysis (SQL/Tableau)Vendor ManagementTeam Leadership

ATS Keywords for Email Marketing Specialist

Use these naturally in your summary, skills, and experience when they reflect your background.

Email Marketing SpecialistRetention StrategySMS MarketingCDP IntegrationTechnical HTML / CSSData AnalysisVendor ManagementTeam LeadershipSalesforce Marketing Cloud Consultantsoftware developmenttroubleshootingtechnical documentation

How to Write a Senior Level Email Marketing Specialist Resume

A senior Email Marketing Specialist resume — often titled CRM Manager — needs to prove you own retention strategy across channels, not just the inbox. With 8+ years building omnichannel journeys across email, SMS, and push, foreground the LTV and churn numbers you moved, the team you led, and the vendors you managed.

Resume Writing Tips

Lead With LTV and Churn Impact

State the specific customer lifetime value or churn reduction your retention strategy delivered, tied to a defined time period. Executive-level metrics like this position you as a strategist responsible for revenue, not a specialist executing individual sends.

Show Omnichannel Orchestration, Not Just Email

Describe how you coordinated email, SMS, and push into a single customer journey using a CDP or integration layer, and cite the lift over single-channel campaigns. This proves strategic ownership across the full retention stack, not just one channel.

Quantify Team and Vendor Leadership

Cite the number of direct reports or agency partners you manage, plus a specific vendor negotiation or platform migration you led. Senior CRM roles are judged on organizational leadership as much as campaign performance, so make that scope explicit.

Skills to Highlight

Retention Strategy

Quantify overall LTV growth or churn reduction attributable to your strategy, and describe how you prioritized initiatives across the full customer lifecycle, not just individual campaigns.

SMS Marketing (Attentive/Postscript)

Reference specific SMS programs you launched and how they complemented email, including any measurable lift in combined channel performance versus email alone.

Data Analysis (SQL/Tableau)

Describe how you use SQL or Tableau to build retention dashboards or cohort analyses that inform strategy, proving you operate independently of a dedicated analytics team.

Team Leadership

State how many people or agencies you manage and how you've developed team members' skills, since people leadership is core evidence at the senior CRM level.

Common Questions

Should I retitle myself as CRM Manager instead of Email Marketing Specialist?

Use whichever title matches the job posting language, but make sure your resume content — omnichannel strategy, LTV impact, team leadership — proves CRM Manager-level scope regardless of the exact title you list, since applicant tracking systems and recruiters both scan for that language.

How do I show SMS and push experience if email is still my main channel?

Include it proportionally to your real involvement — even coordinating SMS timing around email sends counts as omnichannel experience. Frame it as part of a unified customer journey strategy rather than claiming deep platform expertise you don't actually have.

What certification carries the most weight at this level?

Senior Marketing Coordinator resume sample emphasizing leadership scope, process improvement, and strategic impact across high-priority initiatives.

Campaign CoordinationCalendar ManagementSocial Scheduling

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